Company Branding - Your People Make the Brand!

When the fight for the customers' attention is over, you now have to think about protecting your brand. The competition will not rest until they have taken away your customers. Keeping your customers happy, not resting on your laurels or becoming complacent is paramount. Doing what you do best, keeping an eye on the tricks and underhanded tactics of the competition is part and parcel of protecting your brand. It would be wise to employ someone whose sole job is to look at your competition. See what your competition is doing, how they are progressing and moving in on you will safe guard and sure-up your company brand. You have to have lookouts and spotters.
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Imagine a client entering your premises for the first time and seeing quality furniture, comfortable seating and a custom water fountain with your logo etched into it. Their immediate thought will be that you are a successful business. Having your own custom water fountain will speak volumes of your success. Having your company logo, slogan or tag line etched into the mirrored glass of the back plate will really put the icing on the company branding cake.

When one understands proper business etiquette, they naturally convey professional grace. Personal grace is really another facet of one's image, as it conveys style and ease when in the company of another person. Many times companies don't train their new hires or existing employees how to make proper business introductions, how to entertain a prospective client over a power lunch, or about tech etiquette. However, if employees do not feel comfortable knowing proper business etiquette, it can destroy that individual's image and reflect poorly on the company. When employees understand business protocol, they feel at ease and are less worried about their manners and can focus more intently on their clients" needs.

If you are considering naming a company, then take a look at metaphors. If you can pick a good one, you just might have "the Midas touch.

Marquees are portable tent assemblies that, when opened, look like gazebos. They are portable and very easy to assemble or set up. Marquees are usually used by companies or small businesses during corporate events such as trade shows, bazaars, and other functions. Since they're fully customizable, marquees are great tools to reach out to the public and advertise your company's products and services.

Custom candies can be the optimal gift for any event. You can allocate sweet delicacies as a party favor or as a freebie during weddings. Instead of giving money to carolers during the Holiday season, deliberate distributing M and M's? As Christmas is usually a season of joy, giving out different collection of candies can clearly brighten a child's day. With the goodie packed in a wrapper with your company name and logo, you did not only make a child happy but also got to advance your company.